Our Brand is Crisis is a documentary film by Rachel Boynton that was released in 2005. The film chronicled the American political campaign-consulting firm Greenburg Carville Shrum (GCS), as they help Gonzalo Sanchez de Lozada (Goni) get elected president of Bolivia. The film shows, basically, the end of neoliberalism in Bolivia. The chapter from Chasteen’s Born in Blood and Fire discusses the rise and fall of neoliberalism in Latin America as a whole, while the reading by James Cypher discusses Latin America’s neoliberal ties in Washington, D.C.
“For better or worse, neoliberalism- with a familiar emphasis on free trade, export production, and the doctrine of comparative advantage- reigned supreme in Latin America at the turn of the third millennium.” (Chasteen 311) Goni was most assuredly a neoliberal, which worked well for him when he was the president of Bolivia the first time. However, in the 2002 election covered in the film, it seemed that Bolivia was ready for something new, or maybe something a little older. The few Bolivians that are actually heard in the film seem to want to return to a time before the neoliberals, such as Goni, “sold off, or privatized, the state-run corporations and public services that nationalists had created… as declarations of ‘economic independence.’” (312) At least it seemed that the indigenous population wanted to try their hand at nationalism. So the fact that the GCS was still trying to sell the Bolivian people a neoliberal is somewhat baffling. Except for the fact that he hired them.
The 1980s saw a shift in the way that the U.S. government made economic policies in relation to Latin America, which was known as the “Washington Consensus”. (Cypher 47) This shift was towards a more neoliberal approach to the economy, and to trade with Latin America. So after about a decade, neoliberalism is common in almost every Latin American country, including Bolivia, and with it came:
Increasing poverty, stagnant or falling real wages, and a further and steady widening of the distribution of income in virtually every nation has also become the omnipresent and largely ignored social context of the neoliberal era. (47)
Neoliberalism would have worked out fine for Bolivia if it’s leaders had actually done any of the things that they said it would do, and that they would do. Neoliberalism’s greatest fault:
was the implicit assumption that all capital inflows are equally good and that importing what cannot be made best within a Latin American nation is always and everywhere the epitome of economic rationality. (49)
This was not even kind of what Bolivians wanted at the time of the 2002 presidential election, but they bought it anyway because it came in a somewhat shiny, slightly warn package. Cypher claims that “the death-rattle of neoliberalism is the sweetest sound
to be heard from Washington in a long time,” and many Bolivians would probably strongly agree with that sentiment.
Sure the Bolivian people bought the politician that was best advertised in 2002, but they returned him for store credit as soon as they got the chance.
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| Comrade JD says, "It's about time, for summertime!" |



